Work / Creative Leadership, Print & Editorial, Wayfinding & Signage, Brand Identity, UI/UX & Digital

Caesar Projects

Three years leading the creative and marketing team: the brands, the website, print, maps, programmes and expos.

From November 2023 to March 2026 I led the creative and marketing team at Caesar Projects, the developer behind Caesar Resort, Caesar Blue, Caesar Beach, Caesar Cliff and Caesar Palm Jumeirah. The team looked after the website, the resort and restaurant brands, catalogues and handbooks, visitor maps, the Caesar Club membership and aftersales programmes, and the stands for property expos.

Client: Caesar Projects
Role: Multimedia & Production Marketing Manager
Team: Eight people across design, marketing and production
Years: Nov 2023 to Mar 2026
Year: 2026

The website

caesar-projects.com brings booking, resorts, spa, events and dining into one place, with the same photography and gold-and-serif style as the print.

A family of logos

Caesar Resort, Caesar Beach, Caesar Cliff, Blue Line Villas and the venues inside them, from Café Paris to Azul, each its own brand and all clearly Caesar.

Print that guests keep

The projects catalogue, the Caesar Blue handbook in English and Turkish, the resort booklet and the visitor trifolds.

Maps

The rental visitor map of North Cyprus and the resort maps, so guests and buyers can find their way.

Caesar Projects

Multimedia & Production Marketing Manager

Eight people across design, marketing and production

November 2023 to March 2026

Caesar Projects, part of Afik Group

How the team worked

I organised the team around six areas, so every request had an owner and a clear way through.

FAQs for staff and guests

What it achieved

From 2023 to early 2026 everything the team touched kept multiplying. These numbers come from the website and marketing reports I put together for the company.

June–July 2025 against February–April, two months against three

same periods, without paying for ads

after moving the work in-house, 2023 to 2024

About 10,000 website visits a month

15,000 visits a month, bounce rate from 65% to 45%

Conversion up to 3.5%, SEO score from 70 to 80

Followers since 2022: Facebook ×2, Instagram ×2.7

20,000 active and 30,000 new users in June–July alone

157 qualified leads from the website's forms

Visitors from Cyprus up 54%

The Caesar Club membership and its app join the website

How many times each number grew

Measured between two periods in the reports; each bar names its periods.

Where visitors came from

June–July 2025, users and growth on the period before

One family of brands

Every resort and restaurant has its own name and logo, but they share the gold, the serif type and the emblem, so they read as one company. These are the logos as they appear on the website today.

The website

caesar-projects.com is where guests book and buyers look first. It brings the four resorts, booking, dining, the spa and events into one site, in English, Turkish, Russian and German. These are the real pages, captured from the live site.

Booking from the first screen

A page for each of the four resorts

Dining, spa, events and activities

English, Turkish, Russian and German

The sales map of North Cyprus

A folded map for sales agents and buyers. The front shows the whole island in 3D with every Caesar project pinned where it stands, the landmarks and airports around them, and photos of the beaches, castles and things to do nearby. The back gives each project its own panel with its facilities and contacts.

9 pinned on the island

Castles: Girne, St. Hilarion, Kantara

Golden Beach and Karpaz Gate Marina

Ercan airport and the roads to Nicosia

February 2024: the first projects map

September 2025: sales map with project panels

December 2025: the island in 3D, with photo pins

The same map as a presentation slide

The projects catalogue

The main catalogue, made for the April 2025 property expo and used at the expos after it. It starts with North Cyprus, then takes a buyer through each project in turn: Caesar Resort, Caesar Blue, Caesar Beach, Caesar Cliff, Caesar Bay, Caesar Breeze and Caesar Palm Jumeirah. Every project opens with a full photo and an introduction, then its homes, facilities and contacts.

Caesar Blue and Caesar Beach handbook

Given to every guest at Caesar Blue and Caesar Beach. It walks them through the resort: the aqua park, the kids room, the pools and gym, the spa, each restaurant, the free bus and QR codes for help and social media.

Caesar Resort booklet

The same idea for Caesar Resort, with more to cover: every restaurant and bar, the spa, sport and wellness, the shops and services in the commercial area, useful phone numbers and the free bus.

More print

The company brochure, flyers for services in the resorts, gift certificates and seasonal vouchers.

Gift certificate, Caesar Palm Jumeirah

Maps and signage

Folded visitor maps for each resort with every building, pool and restaurant numbered, sales maps for the agents, and the boards and signs around the resorts.

Caesar Blue and Caesar Beach visitor map

Caesar Palm Jumeirah site plan

Pool notice in three languages

Restaurants and bars

Menus and promotion for every restaurant and bar across the resorts, updated with each season and holiday.

Resort events

Posters, flyers, menus and signs for the events at the resorts, from festivals to trips and holidays from many cultures.

Campaigns and social media

Seasonal campaigns, holiday greetings and posts for the resorts' channels, plus billboards for the projects on sale.

Black Friday at the spa

Caesar Club

A membership programme for owners and guests. To make it easy to remember, we gave it four Roman characters, each one matched to a kind of guest.

Aftersales

A guide for apartment owners after handover: looking after the apartment, QR codes for services, and who to call, in English, Turkish and Russian.

Expos

Stand walls, counters, roll-ups and catalogues for property expos in Istanbul, London, Ercan and Turkey. The first row is the six walls of the 2024 Istanbul stand.

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