Work / Brand Identity

HESS Padel

The identity for a padel club: one round mark built from the letters of HESS.

HESS Padel is a padel club. I drew its mark as the four letters of HESS locked inside a circle, like a ball, with the line Practice winning every day. The identity includes the construction and clear space, a navy and blue palette with an orange accent, a neon version for the club at night, and its Instagram.

Client
HESS Padel
Year
2020
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