Caesar Palm JumeirahCaesar Palm Jumeirah

01The building

Three years on one buildingThree years on one building

I have worked on Caesar Palm Jumeirah since 2024, and I still do: the 3D renders, the sales presentation, the marketing, the site plans and maps, and, with Farhad Design, the interiors of every apartment type. The tower you see is the real model from my Blender file.

Height

66 m

Since

2024

Roles

Sales · Marketing · Interiors

02Sales & marketing

Selling a building before it existsSelling a building before it exists

At Caesar Projects I designed the sales presentation, in English and Russian, the trifold brochure and the ads: the lobby, the infinity pool on the 17th floor, the indoor pool and sauna and the lifestyle, so buyers could picture a home that was still a construction site.

03Site plans & maps

Seven towers on one planSeven towers on one plan

I drew the illustrated site plans and maps: every block, the palm-shaped pool and the gardens between them, so buyers and the sales team could find their way around a site that was still being built.

04Every apartment

Every apartment type, drawnEvery apartment type, drawn

Studio, 1+1, 2+1 and 3+1: I made a furnished 3D plan of every type, with its rooms, balconies and areas, so a buyer could choose a flat before its floor was poured.

05Interiors · Farhad Design

From selling it to furnishing itFrom selling it to furnishing it

When I moved to Farhad Design the project came with me. I designed the interiors for every apartment type, from the studio to the two-bedroom, in warm wood, soft stone and linen, and the showroom on level 10.

06The documentation

Documented to the last cushionDocumented to the last cushion

Every interior ended as one documentation package: production drawings, palette options, the furniture language, materials and lighting, so the developer could furnish a whole tower from a single document.