Work

Creative Leadership

Afik Group: The construction and development group behind Caesar Projects and every Caesar resort: identity, company portfolio, certificates and website.
Caesar Projects: Three years leading the creative and marketing team: the brands, the website, print, maps, programmes and expos.
Marketing Strategy & Team Structure:
Membership+ Programme:
Aftersales Programme:
Sales Presentations: Presentations the sales team used to sell each Caesar project.

Brand Identity

Afik Group: The construction and development group behind Caesar Projects and every Caesar resort: identity, company portfolio, certificates and website.
Afreman: A clothing brand built from a horse and a rider: identity, labels, collections, photography, 3D and the TV commercial.
Balance Cafe: A café for Caesar Projects: the interior, designed with Farhad from sketch to finished room, and the brand.
Caesar Projects: Three years leading the creative and marketing team: the brands, the website, print, maps, programmes and expos.
Zen Wellness Center:
Iranco: An app for a freight company: loads, routes and tracking.
Deleto: The Deleto brand and its app, from colour and type to onboarding.
HESS Padel: The identity for a padel club: one round mark built from the letters of HESS.
Pooyan Kamali: A personal mark drawn in Persian calligraphy.
Hakhatalan: A brand mark struck like an ancient coin.
WAM30: A logo and identity in blue and gold.
Moonpalm: Identity for Moonpalm, a design studio: a crescent moon and a palm in one mark.
Prisma: Identity and website for Prisma, a collective creative studio.
Atlas Exchange: Website and media design for a licensed money exchange in Kuwait.
Raaz: The brand and the CRM for Raaz, a digital marketing agency.
Cyprus Icons: An icon set of North Cyprus landmarks.
linory.studio: The website of my own studio: dark and light, a walking mascot, ASCII art and a page that scrolls sideways.

Print & Editorial

Caesar Palm Jumeirah: Three years on one development: 3D renders, the sales presentation, marketing, site plans and maps, and the interiors of every apartment type.
Afik Group: The construction and development group behind Caesar Projects and every Caesar resort: identity, company portfolio, certificates and website.
Signature Package: Farhad Design's premium furniture line: every piece designed in the studio, drawn for production and built in our own workshop.
Caesar Projects: Three years leading the creative and marketing team: the brands, the website, print, maps, programmes and expos.
Property Expos: Stands, walls and catalogues that sold Caesar projects abroad.
Caesar Projects Catalogue (Expo April 2025): The main projects catalogue, made for the April 2025 property expo.
Sales Presentations: Presentations the sales team used to sell each Caesar project.
Guest Handbooks: The handbooks every guest finds in their apartment.
Brochures and Fact Sheets: The company brochure, trifolds and fact sheets.
Flyers, Vouchers and Merchandise: Small print for the resorts: flyers, vouchers, gift certificates and branded items.
Resort Visitor Maps: Folded maps for every resort, with each building, pool and restaurant numbered.
Farhad Design Catalogue and Packages: The Farhad Design catalogue, furniture packages, bathroom sets and materials.

Advertising & Campaigns

Afreman: A clothing brand built from a horse and a rider: identity, labels, collections, photography, 3D and the TV commercial.
Farhad Design 2026: Farhad Design moves from making furniture to delivering complete spaces: the campaigns, the content plan and the pitch to developers.
Holidays Across Cultures: Christmas, Black Friday, Easter, Eid and every holiday in between.
Social Media and Sales Campaigns: Posts and stories for the resorts, and campaigns for sales and rentals.

Hospitality & F&B

Balance Cafe: A café for Caesar Projects: the interior, designed with Farhad from sketch to finished room, and the brand.
Aqua Park: The aqua park's opening, its signs and its menus.
Azul: The menus and boards for Azul, the restaurant by the sea at Caesar Blue.
Café Paris: A Parisian café and bakery by the pool, from its storefront to its menus.
Caleo: The à la carte restaurant at Caesar Resort: its identity, menus and seasons.
Lucca: Lucca's menus and food photography.
Mia Bella: The Mia Bella identity, menus and delivery.
Pamukkale Lounge Bar: The lounge bar by the pool: its menu, table cards and posters.
Café Paris Pavilion: A Parisian café by the pool at Caesar Resort.

Events & Exhibitions

Caesar Palm Jumeirah: Three years on one development: 3D renders, the sales presentation, marketing, site plans and maps, and the interiors of every apartment type.
Property Expos: Stands, walls and catalogues that sold Caesar projects abroad.
Christmas and New Year: Three winters of Christmas and New Year at the Caesar resorts.
Cappadocia Night: A Cappadocia-themed night in front of Caleo.
Classes and Talks: Seminars, lectures and classes for residents and guests.
Color Festival: A summer festival of colour on the beach, and everything that announced and dressed it.
Kids' Fair: An all-inclusive fair for children at the resort.
Halloween: A Halloween party at Caesar Resort, from the poster to the night itself.
Ice Bath Family: A wellness community at the resort, with its own name and mark.
Oktoberfest: Two nights of Oktoberfest at Caesar Resort, from the flyers to the flags.
Wine and Food Festival: A June festival of wine and food at Caleo.
Persian Holidays: Nowruz, Yalda and the Persian nights at the Caesar resorts.

Wayfinding & Signage

Caesar Palm Jumeirah: Three years on one development: 3D renders, the sales presentation, marketing, site plans and maps, and the interiors of every apartment type.
Caesar Projects: Three years leading the creative and marketing team: the brands, the website, print, maps, programmes and expos.
Sales & Site Maps:
Resort Visitor Maps: Folded maps for every resort, with each building, pool and restaurant numbered.
Signs, Notices and Shuttle: Facility boards, notices and the shuttle timetables around the resorts.

Interior & Furniture

Caesar Palm Jumeirah: Three years on one development: 3D renders, the sales presentation, marketing, site plans and maps, and the interiors of every apartment type.
Signature Package: Farhad Design's premium furniture line: every piece designed in the studio, drawn for production and built in our own workshop.
Balance Cafe: A café for Caesar Projects: the interior, designed with Farhad from sketch to finished room, and the brand.
Farhad Design 2026: Farhad Design moves from making furniture to delivering complete spaces: the campaigns, the content plan and the pitch to developers.
Loft Apartment: A loft in cream and walnut.
Sphire Penthouse: A penthouse terrace with a spa deck, a bar and an outdoor kitchen.
Quatro Villa, Caesar Blue: A three-bedroom villa interior, room by room.
Caesar Breeze: The Andromeda studio and the furniture for the Breeze blocks.
Caesar Cliff Interiors: Apartment interiors for the Titanium and Elysium units.
Café Paris Pavilion: A Parisian café by the pool at Caesar Resort.
Furniture Package, Caesar Resort: A furnished 2+1 apartment, in late afternoon light.
Evergreen Villas: Bedrooms for the villas and bungalows at Evergreen.
Lavista 29: An apartment's bedrooms and dining room, in sand and oak.
Vizeli North Diamond: A 2+1 apartment proposal in light timber, with a darker alternative.
Emerald: An apartment interior, room by room, designed with Farhad Design.
Mia Bella Interior: The Mia Bella interior, from bare walls to the finished room.
Decorative Objects: A studio photoshoot of Farhad Design's decorative objects.
Farhad Design Catalogue and Packages: The Farhad Design catalogue, furniture packages, bathroom sets and materials.

3D Visualisation

Caesar Palm Jumeirah: Three years on one development: 3D renders, the sales presentation, marketing, site plans and maps, and the interiors of every apartment type.
Afreman: A clothing brand built from a horse and a rider: identity, labels, collections, photography, 3D and the TV commercial.
Blue Line and Quatro Villas: White villas with roof terraces and private pools on a sea-view slope.
Caesar Palm Jumeirah Renders: Towers by the sea in Dubai, rendered before they were built.
Caesar Resort Renders: The towers around the lagoon pool, and a unit in plan and in 3D.
Helena Villas: Massing renders of a villa development.
Street Renders, Caesar Palm Jumeirah: Life at street level around the towers.
Thai Resort Concept: A courtyard resort with a Thai pavilion on a reflecting pond.
3D Documentation & Floor Plans:
Interior Renders - Osais House & Recent Work:

UI/UX & Digital

Afik Group: The construction and development group behind Caesar Projects and every Caesar resort: identity, company portfolio, certificates and website.
Caesar Projects: Three years leading the creative and marketing team: the brands, the website, print, maps, programmes and expos.
Iranco: An app for a freight company: loads, routes and tracking.
Deleto: The Deleto brand and its app, from colour and type to onboarding.
Prisma: Identity and website for Prisma, a collective creative studio.
Atlas Exchange: Website and media design for a licensed money exchange in Kuwait.
Sheni Web & Saat Sheni:
Raaz: The brand and the CRM for Raaz, a digital marketing agency.
BLINKEASE:
VIO:
Airab:
Avanteka:
Makhazin Web App:
Mirrorbot:
NNP Dashboard: An operations dashboard for furniture and stone workshops: orders, production, stock, money and the team in one system.
Apsy Apps: Five app concepts designed for Apsy.
UI Explorations: Interface studies and presentations.
Web and App Concepts: Product and web concepts from 2021 to 2023.
linory.studio: The website of my own studio: dark and light, a walking mascot, ASCII art and a page that scrolls sideways.

Teaching

Teaching: UI/UX and design classes I taught, shown as the documents I taught them with.

Art & Painting

Painting Collection: Digital paintings, collection one.

Work · 2019 → 2026

Everything I've made

Featured work first, then the full archive: brands, print, campaigns, menus, expos, maps, interiors, renders, apps and classes. Filter by the kind of work.